Content Management, Marketing, and Operations with Cathy McKnight

Cathy McKnight is VP Strategy at the Content Advisory and a founding Partner at Digital Clarity Group. With over 20 years’ experience in content strategy, content management, intranets,...

Barb Mosher Zinck | March 20, 2019

Account-Based Marketing with Matt Heinz

Matt Heinz is the Founder President of Heinz Marketing, a consultancy that helps B2B organizations build better sales and marketing strategies. One area Heinz understands well is...

Barb Mosher Zinck | March 18, 2019

Headless Content Management with Deane Barker

As the Chief Strategy Officer at Blend Interactive and the author of the book Web Content Management: Systems, Features, and Best Practices, Deane Barker has extensive experience building...

Barb Mosher Zinck | March 13, 2019

Why Higher Education Institutions Need Intelligent Content

Higher education institutions need intelligent content just as much as any business or other organization. Why? Because higher education institutions support a number of channels that reach...

Barb Mosher Zinck | March 12, 2019

Introducing the Content Matters Podcast

Introducing a new podcast from Ingeniux. Content Matters, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless. Get inside tips,...

Barb Mosher Zinck | March 11, 2019

5 Reasons Intelligent Content is the Smart Choice for Web Experience

Why do we need intelligent - or structured - content? Intelligent content simply means content is given structure and intelligence associated with it, making it easier to use (and reuse)...

Barb Mosher Zinck | March 6, 2019

Why Headless CMS Matters in Higher Education

In the business world, there is a big demand for headless content management. Headless CMS helps businesses to meet the intense content demands placed on them by enabling them to create...

Barb Mosher Zinck | February 6, 2019

3 Reasons to Consider a Hybrid CMS

Why would you want to use a hybrid content management system as opposed to a traditional headless solution? Things like deployment options, platform maturity, and content management...

Barb Mosher Zinck | February 5, 2019

Bridging Silos with Unified Content Portals

Ingeniux founder and CEO, Jim Edmunds sat down with Simple [A]’s Cruce Saunders to talk about digital content strategy in a recent “Towards a Smarter World” podcast. Both had just returned...

Barb Mosher Zinck | January 17, 2019

The Year Ahead for Digital Experience

Looking back always gives us perspective. What worked? What didn’t? What areas do we need to focus on in the coming year? The process of looking back is as much a review as it is a time to...

Barb Mosher Zinck | January 9, 2019

Webinar Recap: Future Proofing Your Digital Experience Stack

What is the difference between traditional, headless and hybrid content management system? Why would you choose one over the other? We addressed these questions in a recent webinar with the...

Barb Mosher Zinck | January 2, 2019

2018 in Review: Building Great Student Experiences with the Right CMS Tools

2018 brought some web experience management challenges for higher education institutions. Web professionals must navigate managing their public website, maintaining their Student Portal,...

Barb Mosher Zinck | December 19, 2018
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