How Search Can Improve Digital Experiences

Marketers are obsessed with SEO and improving their ranking on Google, but there is another aspect of search that is equally important – providing effective search on your website. We asked...

Barb Mosher Zinck | June 26, 2018

What Does Your Content Management Strategy Look Like?

Implementing a new web content management system takes time and careful planning. But before you even get to the point where you select a CMS, you must have a solid understanding of your...

Barb Mosher Zinck | June 25, 2018

Should You Personalize Higher Education Websites?

There is a mix of feelings within the higher education market on personalized experiences. Higher education institutions work hard to create visually appealing experiences and provide...

Barb Mosher Zinck | June 15, 2018

Make Personalization a Top Priority (But Make Sure You Do It Right)

It's true that most people on the Internet expect a personalized experience when they visit certain websites. But what level of personalization do they expect? It's funny that we...

Barb Mosher Zinck | June 8, 2018

The "All of the Above" Approach to Content Delivery

Many organizations deal with complex content needs. And as a result, it is imperative to find the right content delivery solution. It would be great if everyone could fall in line and...

Barb Mosher Zinck | May 29, 2018

Student Portals are Key to Creating Engaging Student Experiences

It has never been more important to create a centralized place where students can go to access everything they need during their time at school. A unified student portal solution is the...

Barb Mosher Zinck | May 22, 2018

Examining Digital Priorities: Secure Portals

Companies are continually looking for ways to provide information to customers, partners, and employees in a secure environment. The answer for many is to set up a secure portal and,...

Barb Mosher Zinck | May 15, 2018

How to Create a Content Inventory for GDPR

The European Union's GDPR (General Data Protection Regulation) goes into enforcement on May 25th. Many companies are scrambling to fully understand and prepare for the new regulation, which...

Barb Mosher Zinck | May 9, 2018

Web CMS Buyer's Guide: Every Experience Requires a Different Approach

Every digital content experience has at its foundation a Web content management system; somewhere to create or curate and manage the content you will use across all your digital...

Barb Mosher Zinck | April 23, 2018

2018 Digital Priorities Report: Higher Education Perspective

When we kicked off the 2018 Digital Priorities Survey for Higher Education, we weren't completely sure what kind of results we'd see. We understood that many higher education institutions...

Barb Mosher Zinck | April 19, 2018

GDPR in the Age of Consent: You Have to Earn Your Audience

The GDPR is going to change the way you do business, and for many, that's a good thing. Why? Because all over the world, people are becoming more concerned with privacy - including your...

Barb Mosher Zinck | April 17, 2018

Struggling to Understand GDPR? Here's a Quick Primer to Get Started

Over five years ago the European Union decided it needed stronger privacy regulation in place. This was when the General Data Protection Regulation was conceived. It was voted in by EU...

Barb Mosher Zinck | April 16, 2018
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