Why You Should Build Your Next Portal with a CMS

It's time to put the legacy portal to bed. New agile, modern portals provide more capabilities to support the needs of your customers. And they do it on a new foundation – a content...

Barb Mosher Zinck | November 1, 2017

Why Every College and University Needs a Modern Student Portal

As more and more of our life is transacted online, expectations grow about what services are offered from a college or university and how they are delivered. Whether you are enrolling a new...

Barb Mosher Zinck | October 31, 2017

What's In Your Web Governance Toolkit?

Web governance is a critical part of a successful content management program. Build your web governance toolkit to support the changing needs of your web experience. Here is our best advice...

Barb Mosher Zinck | October 23, 2017

Mobile Experiences: A Work in Progress

Apple released iPhone 8 just a few weeks ago and have plans to release iPhone X not too much later. Google has new phones out as well, as do many other smartphone providers. These...

Barb Mosher Zinck | October 16, 2017

4 Ways to Use Taxonomy

Taxonomy is the organization of content into categories or topics and audiences to define content types. Implementing a taxonomy for your information is key to ensuring it's findable,...

Barb Mosher Zinck | September 21, 2017

A 7 Point Checklist for Higher Education Web Experience Management

It's time for a website redesign and you aren't sure if your current web content management system can support the new features and functionality, not to mention user experience you want....

Barb Mosher Zinck | September 12, 2017

The Perfect World of Web Content Management Doesn’t Exist

In a perfect world, every organization would use a single content management system to manage all their content. Service and support, marketing, even the knowledge management team would use...

Barb Mosher Zinck | August 28, 2017

Designing the Course Catalog Web Experience

It's interesting to talk with potential customers and hear their requirements for making the course catalog available on the website. Some think all they can do is provide a PDF that they...

Barb Mosher Zinck | August 15, 2017

From Business Case to Project: Implementing Your Intranet

You've decided you need a central hub for your employees, a place where they can go to read everything that's happening in the company, get access to tools and content they need to do their...

Barb Mosher Zinck | August 8, 2017

How Student Portals Support Admissions and Retention

Creating great web experiences for prospective students, parents, and alumni is top of mind for all higher education institutions. As a result, the marketing and communications teams spend...

Barb Mosher Zinck | August 2, 2017

The Role of Mobile in Higher Education Experiences

It would be crazy to think that mobile experiences aren't important in Higher Education. After all, what prospective student today doesn't have a mobile device and doesn't use it as much,...

Barb Mosher Zinck | August 1, 2017

The Need for an ‘Author Once, Publish Many’ Strategy in Marketing

The customer is in control. All savvy marketers and web managers now know this. It’s our job to present them with the type of content they demand in a personalized, contextual way. The...

Barb Mosher Zinck | July 10, 2017
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