Effective Web Experiences Pt. 10: Analytics
Web analytics measure, track, and report on website usage, including pages viewed, time on site, entry and exit pages, conversions and more. The information your analytics provide can be...
Effective Web Experiences Pt. 9: Performance
Website performance is something many marketers don't think about as much as they do design and content, but it is equally important to the user experience. Website performance looks at how...
Web Metrics in Higher Education Pt. 3: Behavior
We’ve come to our final analytics concept in our web metrics for Higher Eductation blog series. We hope you've enjoyed the series so far. In this post we’ll focus on behavior, or...
Effective Web Experiences Pt. 8: Alerts, Chats, and Social Media
In part 8 of our blog series on effective web experiences we reach the topic of social media! In today's world, no discussion on effective web experience is complete without talking about...
Web Metrics in Higher Education Pt. 2: Discovery
In part two of our series on tracking web metrics in Higher Education, we’ll take a close look at the path a user took to find your content, also known as “Discovery.” In my last blog, we...
Web Metrics in Higher Education Pt. 1: Site Visitors
As a web manager in Higher Education, getting settled into 2017 means you’ve probably asked yourself: What should I be paying attention to, this year specifically, in my web strategy....
Effective Web Experiences Pt. 7: Digital Marketing Capabilities
A website today isn’t complete without integrated digital marketing capabilities. In the latest of our Effective Web Experiences blog series we take a close look at marketing features you...
Effective Web Experiences Pt. 6: The Search Experience
All great web experiences offer search. Search seems like a simple capability to implement; connect a search engine, or use the one that comes with your Web CMS, and let the indexing begin....
Ingeniux Listed as Top .NET CMS Platform by CMS-Connected
It can be hard to find an honest and reliable comparison of .NET Web Content Management solutions. CMS-Connected is trying to change that. In their latest list of top .Net CMS platforms and...
Effective Web Experiences Pt. 5: A/B Testing
How do you know your website is performing well, and that customers are converting at optimal rates? One way you can understand performance better is to perform A/B Testing. This is the...
Effective Web Experiences Pt. 4: Optimization
Our Effective Web Experiences blog series takes a close look at the key aspects of a successful web experience. In our latest post we continue our discussion on building effective web...
Effective Web Experiences Pt. 3: Responsive Design
Building an effective web experience is hard work, that's no secret. We started our series talking about goal setting and intelligent content, then moved on to personalization and content...