In part two of our Effective Web Experiences blog series we explore explicit and implicit personalization. Your customers expect a tailored experience, and that requires personalization....
Wow. We've reached the end of another year and what a year it has been for Ingeniux and the digital content management industry. The changes that we've seen taking place this year not only...
Web management is a strange alchemy. To make gold you need to blend art and science, mix with hard work and a handful of insightful strategy. In this web series we will cover eleven key...
Did you know that a visitor is more likely to stay twice as long on your website if it's in their language? Or that they are four times more likely to purchase if website content is in...
Software as a Service, or SaaS, is a great approach for web content management. It provides all the functionality of a traditional on premises Web CMS without the overhead of purchasing...
Communities are a great way for companies to engage with and share information with their customers. These types of communities are owned and managed by the brand. They are about building...
In a recent report by Technavio, a market research company based out of the UK, they forecase that the global cloud-based content management market for higher education is expected to see a...
Recently, there has been a surge of interest in ensuring your web presence is accessible. Especially in a university or college setting, we must provide an experience online, regardless of...
There are dozens of metrics you can track and report on that give you clues as to how your site is performing. But what metrics give you the most information? What metrics help you...
Customer support portals can help streamline customer service programs - as long as you implement them the right way. The only way to get the answers you need is to ask the right questions...
Both B2B and B2C are about building relationships, but how you do that and how you maintain the relationship can be different. Many people think that the only diffrence between the two is...
Customers have attained almost complete control of the purchase process and organizations have nothing else to do but adjust their business to customer expectations. Those that choose to...