4 Ways the Marketer is Supporting Customer Retention
Marketing is no longer just about brand awareness and acquisition. Customers demand a consistent experience, and the marketing team is responsible for designing and building a company's...
5 Ways WCM Supports an ABM Strategy
Account based marketing (ABM) is fast becoming the best marketing approach to winning new customers and increasing the lifetime value of existing customers in B2B. When decisions are made...
New Playbook: Delivering a Great Digital Experience for Member Associations
It's not easy to create an engaging digital experience. The Internet is evolving so fast that consumer expectations are always changing; they demand more from the organizations they deal...
What is Account based Marketing and Who Can Use It?
Inbound marketing is the typical approach for most marketers today, and done right it works very well. But when you are marketing a product or solution in the B2B sector where the decision...
The Important Role of the Content Architect
Creating a content strategy for your organization is no small feat. There is a lot of work involved in understanding the content needs of the customer, who is going to develop that content...
3 Ways to Accelerate Digital Commerce with Content Management
Savvy retailers understand that content sells. It’s not enough to just have a catalog; consumers spend a lot of time researching and learning about products long before they make an actual...
Self-Service and Community: The Best Customer Service Scenarios
More and more, customers look to the web to find the answers they need. And that means your website is a critical component of your customer support strategy. You'll still have your call...
The Mobile Content Gap for B2B Marketers
As a B2B marketer, you need programs that build demand and generate qualified leads. For most B2B's this means using content marketing to develop premium white papers, articles,...
How Real is the Big Flip to the Push Internet?
The Big Flip – is it really happening? The digital experience industry is undergoing a sea change due to increasing usage of mobile devices and the Internet of Things. But while these new...
3 Areas of Focus for Marketers & Content Managers in 2016
2015 has been a year of big changes in the web content management/web experience industry. Many marketers struggled to get a handle on an ever demanding customer base while others...
Ingeniux Reaches "High Performer" Status on G2 Crowd
G2 Crowd is the leading business software review platform, with 45,000+ user reviews read by nearly 400,000 software buyers each month. We are thrilled to announce that since creating a...
How Search-Based Architectures Are Redefining the Web Experience
Consider the vast amount of information your organization manages daily and how challenging it is to surface the right information exactly when you need it. Your customers and prospects...