Effective Web Experiences Pt. 5: A/B Testing
How do you know your website is performing well, and that customers are converting at optimal rates? One way you can understand performance better is to perform A/B Testing. This is the...
Effective Web Experiences Pt. 4: Optimization
Our Effective Web Experiences blog series takes a close look at the key aspects of a successful web experience. In our latest post we continue our discussion on building effective web...
Effective Web Experiences Pt. 3: Responsive Design
Building an effective web experience is hard work, that's no secret. We started our series talking about goal setting and intelligent content, then moved on to personalization and content...
Effective Web Experiences Pt. 2: Personalization and Content Targeting
In part two of our Effective Web Experiences blog series we explore explicit and implicit personalization. Your customers expect a tailored experience, and that requires personalization....
Ingeniux and Digital Experience: A Year in Review
Wow. We've reached the end of another year and what a year it has been for Ingeniux and the digital content management industry. The changes that we've seen taking place this year not only...
Effective Web Experiences Pt. 1: Goal-based Strategy and Intelligent Content
Web management is a strange alchemy. To make gold you need to blend art and science, mix with hard work and a handful of insightful strategy. In this web series we will cover eleven key...
Managing Multilingual Content: Versions v. Clones & Translation
Did you know that a visitor is more likely to stay twice as long on your website if it's in their language? Or that they are four times more likely to purchase if website content is in...
Do You Want Your Content to Live in an Apartment or a House: Understanding SaaS Models
Software as a Service, or SaaS, is a great approach for web content management. It provides all the functionality of a traditional on premises Web CMS without the overhead of purchasing...
Community: Value to Customers and the Business
Communities are a great way for companies to engage with and share information with their customers. These types of communities are owned and managed by the brand. They are about building...
Cloud-Based Content Management on the Rise for Higher Education
In a recent report by Technavio, a market research company based out of the UK, they forecase that the global cloud-based content management market for higher education is expected to see a...
Time for an Accessibility Check Up - And Action!
Recently, there has been a surge of interest in ensuring your web presence is accessible. Especially in a university or college setting, we must provide an experience online, regardless of...
5 KPIs for Your Website
There are dozens of metrics you can track and report on that give you clues as to how your site is performing. But what metrics give you the most information? What metrics help you...