AI Is Changing the Way You Work, But Get Your Data in Order First If You Want to Truly Take Advantage

Scott Brinker shares guidance on marketing operations including getting your data in order to fully leverage AI, building platforms, and cross-org collaboration.

Barb Mosher Zinck | May 2, 2023

The People, Process, and Tech of Content Operations with Cathy McKnight

Cathy McKnight, Chief Problem Solver at The Content Advisory, joined the podcast to talk about content strategy and content operations.

Barb Mosher Zinck | April 25, 2023

Paul Roetzer Helps Put ChatGPT and Generative AI in the Right Perspective

Everyone is talking about ChatGPT and generative AI. There's excitement; there's fear. It's time to get some perspective here.

Barb Mosher Zinck | March 1, 2023

A Conversation on AI with Paul Roetzer – Writing, Marketing, Search, and More

Paul Roetzer, CEO and Founder of the Marketing AI Insititute joined us on the podcast to talk about what's happening with generative AI, the opportunities and challenges, and what we need...

Barb Mosher Zinck | February 14, 2023

Rethinking the Path to Go-To-Marketing with Sangram Vajre

Sangram Vajre joined us for the final episode of the Content Matters Podcast for 2022 to talk about marketing’s evolution and the need to rethink go-to-market.

Barb Mosher Zinck | December 6, 2022

[Webinar] Reinventing the Web: Web3, Blockchain, and NFTs

What is this Web3 that everyone is talking about? What is crypto and NFTs and how will this affect you and your business? Learn the basics of these new technologies and LOTS of use cases...

Barb Mosher Zinck | November 2, 2022

[Webinar] Understanding Headless Content Management

Headless content management is a strategic approach that separates the management of content from where and how it’s displayed. In this webinar Nathan Eggen, VP of Product Development at...

Barb Mosher Zinck | October 10, 2022

All Things Marketing with Brian Piper: Content, SEO, Analytics, Web3, Oh My!

Brian Piper, Director of Content Strategy and Assessment, University of Rochester, joined the podcast to talk about content marketing, analytics, SEO, Web3 and more.

Barb Mosher Zinck | October 6, 2022

[Webinar] Content Marketing Strategy Best Practices and Approaches

In this webinar, Dennis Shiao will show brands how they can adopt some of the community-building strategies he learned while launching the Bay Area Content Marketing Meet Up to drive...

Barb Mosher Zinck | September 22, 2022

Building a Social Media Marketing Strategy with Alex Lee

Alex Lee, the Partner Success Manager for Diginomica joined us on the Content Matters Podcast to talk about how to build a strong social media marketing strategy.

Barb Mosher Zinck | September 14, 2022

[Webinar] Building Exceptional Knowledge Centers

In this webinar Nathan Eggen, VP of Product Development at Ingeniux, talks about the evolution of the knowledge center and why it’s so important for brands to provide one today. He’ll also...

Barb Mosher Zinck | August 10, 2022

Andrew Sevillia on Customer Advocacy

Andrew Sevillia is a 15-year veteran of customer advocacy and customer marketing. He joined us on the Content Matters podcast to talk about why and how companies can create great customer...

Barb Mosher Zinck | July 25, 2022
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