Jennifer Allen On Being a Chief Evangelist & Why Sales Needs to Show Up as a Marketer
Jennifer Allen talks about taking on the role of Chief Evangelist and explains why sales need to change how they show up with prospective customers.
Creating and Operationalizing Content Strategy with Hilary Marsh
Hilary Marsh, Chief Strategist at The Content Company shares her insights and experiences creating and operationalizing content strategy for intranets, non-profits, and associations.
Improving the Employee Digital Experience with Chantelle Nash
We talk a lot about customer experience, but the employee experience is equally important in being successful. Chantelle is the Learning Systems and Innovation Leader at Baker Hughes. She...
Val Swisher on the Personalization Paradox
We are fortunate to kick off our fourth season with Val Swisher, Founder and CEO of Content Rules, a consulting firm that delivers content strategy, development, transformation, and...
Sara Feldman: Improving CX through Customer Success
Sara Feldman talks about the importance of customer success in customer experience and how you can improve customer support and content.
Andy Crestodina on Marketing Strategy: SEO, Content, ABM, and More
Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, a web design and development agency located in Chicago. He joined us on the podcast to talk about these topics,...
Mark Lewis on Intelligent Content Design and Metadata
Mark Lewis is a content engineer and the co-founder of the intelligent content consultancy, Caliper Content Services. Mark joined us on the Content Matters Podcast to talk about a topic...
Katrina Wong on Leveraging Customer Data for Great Customer Experience
Katrina Wong VP Segment Marketing talks about the evolving customer data landscape and what the end of third-party cookies means for customer experience
Latané Conant on Creating Better Account-based Experiences
Latané Conant is the CMO of 6sense. She joined us on the Content Matters podcast to discuss account-based marketing and engagement, with a focus on the insights she shares in her book: No...
Sarah Mitchell on the State of Writing in 2021
Sarah Mitchell’s company, Typeset, produces an annual State of Writing survey. This is the second year of the survey and Sarah talked about some of the key insights from the survey. She...
Kristina Halvorson on Content Strategy, Design and the User Experience
To understand content strategy in its full perspective, you only need to talk with Kristina Halvorson, co-founder and CEO of Brain Traffic, a content strategy consulting firm. Halvorson...
Rahel Bailie on Content Systems, Experiences
Rahel Bailie is the CEO and Principal Consultant at Content, Seriously, UK consultancy. She has many years of experience working with organizations on their content operations, strategies,...