Building a Media Brand by Thinking Outside-In
Tyler Lessard, founder of Outside-In Marketing, helps us understand what’s required to build a media brand and why it’s so important for companies today.
Content Strategy 101: Building a Foundation for Technical Documentation
A solid content strategy is key to successfully implementing a technical documentation process.
Decode Customer Desires: Mastering Content Connection with Christine Crandell
How well do you know your customers? Christine Crandell explains how we can decode our customer desires for a better customer experience.
The Role of Technical Documentation in Customer Experience
Learn how technical documentation should be included in your customer experiences to help your customers.
Product Knowledge: The Unmined Gem in the B2B Buyer's Journey
How product knowledge is used in the buyer’s journey to educate and convert customers and what you need to think about to do it well.
Navigating the Buyer Journey: Optimizing Web Experiences for B2B Buyers
Understanding the buyers journey is critical to winning and retaining customers and this blog outlines the content and web experience to create at each journey stage.
Managing Product Information with Matt Reiner
Matt Reiner is a Content Creator for K15t, a company that provides solutions for Atlassian. He has worked on multiple product teams in a range of roles including technical writer, product...
Introducing the New DITA Publishing Pipeline in Ingeniux
The DITA Publishing Pipeline in the Fall 2023 Software Release from Ingeniux has everything you need to manage and deploy DITA content built into the CMS. It’s your sole solution for...
Diving Into the New Search Features in the Latest Ingeniux Software Release
There’s a whole lot more to search than a simple search box. The Fall 2023 Software Release of Ingeniux CMS features a revamped search configuration interface that provides a variety of...
Unlock Content Creativity with the New AI Digital Assistant in Ingeniux
The Fall 2023 Software Release from Ingeniux demonstrates how the product is expanding to meet the needs of users today. A perfect example is the new AI Digital Assistant—an innovative...
Highlights From the Ingeniux Fall 2023 Software Release
The Ingeniux Fall 2023 Software Release is officially here! CMS 10.6 brings many new features, usability improvements, performance enhancements, and security updates. Here are some of the...
Pablo Gonzalez Talks Category Design
We learned all about category design on the Content Matters Podcast from Pablo Gonzalez, co-founder of the Category Thinkers community.