Make Personalization a Top Priority (But Make Sure You Do It Right)

It's true that most people on the Internet expect a personalized experience when they visit certain websites. But what level of personalization do they expect? It's funny that we...

Barb Mosher Zinck | June 8, 2018

The "All of the Above" Approach to Content Delivery

Many organizations deal with complex content needs. And as a result, it is imperative to find the right content delivery solution. It would be great if everyone could fall in line and...

Barb Mosher Zinck | May 29, 2018

How to Create a Content Inventory for GDPR

The European Union's GDPR (General Data Protection Regulation) goes into enforcement on May 25th. Many companies are scrambling to fully understand and prepare for the new regulation, which...

Barb Mosher Zinck | May 9, 2018

Deane Barker Shares Insights on Headless CMS, Personalization and WCM Project Pitfalls

If you want an honest opinion of how the web content management industry is changing (and how it's staying the same), look no further than Deane Barker, Founder and Chief Strategist at...

Barb Mosher Zinck | March 20, 2018

Is Your Website Accessible?

You want to ensure your website works for everyone and that means accessibility is an important part of your website governance strategy. Accessibility standards for websites insure that...

Barb Mosher Zinck | March 15, 2018

6 Best Practices for a Content Marketing Audit & Strategy

Whether you are creating a new website from scratch or migrating to a new CMS and building a brand-new website, a content marketing audit is one of the first things you need to do. To help...

Barb Mosher Zinck | March 14, 2018

Working with Page Builder in Ingeniux CMS 10

With web pages getting more complex all the time, schemas (page types) are becoming large and unwieldy, making it very difficult to manage a consistent experience. We introduced Page...

Barb Mosher Zinck | March 13, 2018

5 Key Digital Asset Management Features in Ingeniux CMS 10

There has been a lot of discussion about the importance of digital assets in web and customer experience this past year. Web-based text content is still the primary way for customers to...

Barb Mosher Zinck | March 7, 2018

Working with Search in Ingeniux CMS 10

Research shows that the first thing most people do when they come to a website is search for content. The new version of Ingeniux CMS comes with an improved version of Ingeniux InSite...

Barb Mosher Zinck | February 26, 2018

How Life Science Companies Can Ensure Their Customers Find the Right Information

Website administrators in the Life Sciences industry face the difficult task of building a website that disseminates information effectively. Why is this necessary? Certificates of...

Barb Mosher Zinck | January 31, 2018

Web Governance: Strategies to Future Proof Your Web Experience

A typical web experience is made up of many moving parts. There's content strategy, SEO, quality assurance, content distribution, marketing... the list goes on. As your web experience grows...

Barb Mosher Zinck | December 1, 2017

Web Governance Strategies: Accessibility

You want as many visitors able to view and navigate your website as possible. Accessibility is the process of ensuring that happens. Screen readers, people with disabilities that make it...

Barb Mosher Zinck | November 28, 2017
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