What Does Your Content Management Strategy Look Like?
Implementing a new web content management system takes time and careful planning. But before you even get to the point where you select a CMS, you must have a solid understanding of your...
Make Personalization a Top Priority (But Make Sure You Do It Right)
It's true that most people on the Internet expect a personalized experience when they visit certain websites. But what level of personalization do they expect? It's funny that we...
Web CMS Buyer's Guide: Every Experience Requires a Different Approach
Every digital content experience has at its foundation a Web content management system; somewhere to create or curate and manage the content you will use across all your digital...
GDPR in the Age of Consent: You Have to Earn Your Audience
The GDPR is going to change the way you do business, and for many, that's a good thing. Why? Because all over the world, people are becoming more concerned with privacy - including your...
Working with Search in Ingeniux CMS 10
Research shows that the first thing most people do when they come to a website is search for content. The new version of Ingeniux CMS comes with an improved version of Ingeniux InSite...
The End of Customer Service is the Beginning of Customer Self-Service
It's been said that you can never make your customers happy all of the time. Even if you make them happy 99% of the time - that one bad experience will destroy all of the good ones. So, if...
Unified Portals: Bridging Information Silos and Unifying the Customer Experience
Imagine the following scenario: a customer purchases a product, but they have questions using it. To get answers, they are required to log into three different support systems, and still,...
Structured Content: Today’s Best Practice
If you want to understand structured content and its benefits. there's no better person to talk to than Ann Rockley. Ann is often referred to as the mother of content strategy and is the...
4 Ways to Use Taxonomy
Taxonomy is the organization of content into categories or topics and audiences to define content types. Implementing a taxonomy for your information is key to ensuring it's findable,...
The Need for an ‘Author Once, Publish Many’ Strategy in Marketing
The customer is in control. All savvy marketers and web managers now know this. It’s our job to present them with the type of content they demand in a personalized, contextual way. The...
How Mobile Should Fit in Your Digital Experience Strategy
Should you have a mobile-first digital experience strategy? It’s the question many marketers think about as mobile device usage continues to increase across the world, and Google continues...
Q&A with Robert Rose: The Need for Today’s Content Management Systems to Support Intelligent Content
In part two of our Q&A with Robert Rose, we discuss the state of content management and whether it’s ready to support an intelligent content approach. Marketers today face a dilemma. They...