Building Effective Web Experiences: It's an Ongoing Process

Your website is more than just a pretty face for your company, products and services. It is a critical channel, often the primary channel, to engage with customers and prospects and help...

Barb Mosher Zinck | March 15, 2017

Effective Web Experiences Pt. 10: Analytics

Web analytics measure, track, and report on website usage, including pages viewed, time on site, entry and exit pages, conversions and more. The information your analytics provide can be...

Barb Mosher Zinck | March 1, 2017

Effective Web Experiences Pt. 9: Performance

Website performance is something many marketers don't think about as much as they do design and content, but it is equally important to the user experience. Website performance looks at how...

Barb Mosher Zinck | February 28, 2017

Effective Web Experiences Pt. 8: Alerts, Chats, and Social Media

In part 8 of our blog series on effective web experiences we reach the topic of social media! In today's world, no discussion on effective web experience is complete without talking about...

Barb Mosher Zinck | February 22, 2017

Effective Web Experiences Pt. 7: Digital Marketing Capabilities

A website today isn’t complete without integrated digital marketing capabilities. In the latest of our Effective Web Experiences blog series we take a close look at marketing features you...

Barb Mosher Zinck | February 9, 2017

Effective Web Experiences Pt. 5: A/B Testing

How do you know your website is performing well, and that customers are converting at optimal rates? One way you can understand performance better is to perform A/B Testing. This is the...

Barb Mosher Zinck | January 26, 2017

Effective Web Experiences Pt. 4: Optimization

Our Effective Web Experiences blog series takes a close look at the key aspects of a successful web experience. In our latest post we continue our discussion on building effective web...

Barb Mosher Zinck | January 24, 2017

Effective Web Experiences Pt. 3: Responsive Design

Building an effective web experience is hard work, that's no secret. We started our series talking about goal setting and intelligent content, then moved on to personalization and content...

Barb Mosher Zinck | January 12, 2017

Effective Web Experiences Pt. 2: Personalization and Content Targeting

In part two of our Effective Web Experiences blog series we explore explicit and implicit personalization. Your customers expect a tailored experience, and that requires personalization....

Barb Mosher Zinck | January 9, 2017

5 KPIs for Your Website

There are dozens of metrics you can track and report on that give you clues as to how your site is performing. But what metrics give you the most information? What metrics help you...

Barb Mosher Zinck | August 9, 2016

4 Differences Between B2B and B2C Marketing

Both B2B and B2C are about building relationships, but how you do that and how you maintain the relationship can be different. Many people think that the only diffrence between the two is...

Barb Mosher Zinck | May 31, 2016

4 Ways the Marketer is Supporting Customer Retention

Marketing is no longer just about brand awareness and acquisition. Customers demand a consistent experience, and the marketing team is responsible for designing and building a company's...

Barb Mosher Zinck | May 3, 2016
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