5 KPIs for Your Website
There are dozens of metrics you can track and report on that give you clues as to how your site is performing. But what metrics give you the most information? What metrics help you...
4 Differences Between B2B and B2C Marketing
Both B2B and B2C are about building relationships, but how you do that and how you maintain the relationship can be different. Many people think that the only diffrence between the two is...
4 Ways the Marketer is Supporting Customer Retention
Marketing is no longer just about brand awareness and acquisition. Customers demand a consistent experience, and the marketing team is responsible for designing and building a company's...
5 Ways WCM Supports an ABM Strategy
Account based marketing (ABM) is fast becoming the best marketing approach to winning new customers and increasing the lifetime value of existing customers in B2B. When decisions are made...
Keynote Interview: Karen McGrane
Karen McGrane is the first official keynote speaker for the Ingeniux User Conference 2016. Karen is a recognized expert and thought leader in the content strategy, information architecture,...
New Playbook: Delivering a Great Digital Experience for Member Associations
It's not easy to create an engaging digital experience. The Internet is evolving so fast that consumer expectations are always changing; they demand more from the organizations they deal...
What is Account based Marketing and Who Can Use It?
Inbound marketing is the typical approach for most marketers today, and done right it works very well. But when you are marketing a product or solution in the B2B sector where the decision...
The Mobile Content Gap for B2B Marketers
As a B2B marketer, you need programs that build demand and generate qualified leads. For most B2B's this means using content marketing to develop premium white papers, articles,...
How Real is the Big Flip to the Push Internet?
The Big Flip – is it really happening? The digital experience industry is undergoing a sea change due to increasing usage of mobile devices and the Internet of Things. But while these new...
3 Areas of Focus for Marketers & Content Managers in 2016
2015 has been a year of big changes in the web content management/web experience industry. Many marketers struggled to get a handle on an ever demanding customer base while others...
How Search-Based Architectures Are Redefining the Web Experience
Consider the vast amount of information your organization manages daily and how challenging it is to surface the right information exactly when you need it. Your customers and prospects...