5 Ways WCM Supports an ABM Strategy
Account based marketing (ABM) is fast becoming the best marketing approach to winning new customers and increasing the lifetime value of existing customers in B2B. When decisions are made...
Keynote Interview: Karen McGrane
Karen McGrane is the first official keynote speaker for the Ingeniux User Conference 2016. Karen is a recognized expert and thought leader in the content strategy, information architecture,...
New Playbook: Delivering a Great Digital Experience for Member Associations
It's not easy to create an engaging digital experience. The Internet is evolving so fast that consumer expectations are always changing; they demand more from the organizations they deal...
What is Account based Marketing and Who Can Use It?
Inbound marketing is the typical approach for most marketers today, and done right it works very well. But when you are marketing a product or solution in the B2B sector where the decision...
The Mobile Content Gap for B2B Marketers
As a B2B marketer, you need programs that build demand and generate qualified leads. For most B2B's this means using content marketing to develop premium white papers, articles,...
How Real is the Big Flip to the Push Internet?
The Big Flip – is it really happening? The digital experience industry is undergoing a sea change due to increasing usage of mobile devices and the Internet of Things. But while these new...
3 Areas of Focus for Marketers & Content Managers in 2016
2015 has been a year of big changes in the web content management/web experience industry. Many marketers struggled to get a handle on an ever demanding customer base while others...
How Search-Based Architectures Are Redefining the Web Experience
Consider the vast amount of information your organization manages daily and how challenging it is to surface the right information exactly when you need it. Your customers and prospects...
Presenting a More Sharable Experience
In the second part of our series on social media content management Ingeniux trainer, Shaun Shaffer (aka Domingo) further explores how to use your Ingeniux CMS to get the most out of social...
CMS Super Bowl Showdown! Seattle's Ingeniux vs. New England's Acquia
A nail-biting Super Bowl showdown in upon us, and we're not talking about the Seahawks and the Patriots. We're talking about Massachusettes-based Acquia and Seattle's Ingeniux. In this CMS...