What Does Your Content Management Strategy Look Like?
Implementing a new web content management system takes time and careful planning. But before you even get to the point where you select a CMS, you must have a solid understanding of your...
Make Personalization a Top Priority (But Make Sure You Do It Right)
It's true that most people on the Internet expect a personalized experience when they visit certain websites. But what level of personalization do they expect? It's funny that we...
Web CMS Buyer's Guide: Every Experience Requires a Different Approach
Every digital content experience has at its foundation a Web content management system; somewhere to create or curate and manage the content you will use across all your digital...
GDPR in the Age of Consent: You Have to Earn Your Audience
The GDPR is going to change the way you do business, and for many, that's a good thing. Why? Because all over the world, people are becoming more concerned with privacy - including your...
Struggling to Understand GDPR? Here's a Quick Primer to Get Started
Over five years ago the European Union decided it needed stronger privacy regulation in place. This was when the General Data Protection Regulation was conceived. It was voted in by EU...
Introducing the 2018 Digital Priorities Report
What is the one digital tactic you must adopt or improve this year to ensure your success? It's hard to pick just one. It feels like every week or month there's something new we need to be...
6 Best Practices for a Content Marketing Audit & Strategy
Whether you are creating a new website from scratch or migrating to a new CMS and building a brand-new website, a content marketing audit is one of the first things you need to do. To help...
Working with Page Builder in Ingeniux CMS 10
With web pages getting more complex all the time, schemas (page types) are becoming large and unwieldy, making it very difficult to manage a consistent experience. We introduced Page...
Data-Driven Digital Strategy: Measuring Success with Web Analytics
If you aren't monitoring the performance of your website and adapting it through insights gleaned from your analytics, then you should be. To help you understand the value that web...
5 Key Digital Asset Management Features in Ingeniux CMS 10
There has been a lot of discussion about the importance of digital assets in web and customer experience this past year. Web-based text content is still the primary way for customers to...
Working with Search in Ingeniux CMS 10
Research shows that the first thing most people do when they come to a website is search for content. The new version of Ingeniux CMS comes with an improved version of Ingeniux InSite...
Structured Content: Today’s Best Practice
If you want to understand structured content and its benefits. there's no better person to talk to than Ann Rockley. Ann is often referred to as the mother of content strategy and is the...