Product Knowledge: The Unmined Gem in the B2B Buyer's Journey
How product knowledge is used in the buyer’s journey to educate and convert customers and what you need to think about to do it well.
Navigating the Buyer Journey: Optimizing Web Experiences for B2B Buyers
Understanding the buyers journey is critical to winning and retaining customers and this blog outlines the content and web experience to create at each journey stage.
Managing Product Information with Matt Reiner
Matt Reiner is a Content Creator for K15t, a company that provides solutions for Atlassian. He has worked on multiple product teams in a range of roles including technical writer, product...
Shifting to a People-First Go-to-Market Model with Mark Kilens
Mark Kilens, CEO and Co-founder of TACK, a media network and go-to-market fir, joined us on the podcast to talk about his GTM model, why content marketing is ripe for disruption, what he...
Introducing the New DITA Publishing Pipeline in Ingeniux
The DITA Publishing Pipeline in the Fall 2023 Software Release from Ingeniux has everything you need to manage and deploy DITA content built into the CMS. It’s your sole solution for...
Diving Into the New Search Features in the Latest Ingeniux Software Release
There’s a whole lot more to search than a simple search box. The Fall 2023 Software Release of Ingeniux CMS features a revamped search configuration interface that provides a variety of...
Unlock Content Creativity with the New AI Digital Assistant in Ingeniux
The Fall 2023 Software Release from Ingeniux demonstrates how the product is expanding to meet the needs of users today. A perfect example is the new AI Digital Assistant—an innovative...
Highlights From the Ingeniux Fall 2023 Software Release
The Ingeniux Fall 2023 Software Release is officially here! CMS 10.6 brings many new features, usability improvements, performance enhancements, and security updates. Here are some of the...
Pablo Gonzalez Talks Category Design
We learned all about category design on the Content Matters Podcast from Pablo Gonzalez, co-founder of the Category Thinkers community.
The Role of Generative AI in RevOps with Viral Bajaria
6sense co-founder and CTO Viral Bajaria joined the Content Matter Podcast to talk about generative AI, large language models and how they are using in it the Revenue AI platform.
Maximizing Marketing Impact: From Random Acts to Cohesive Strategies
Chris Carr, founder, and CEO of Farotech, a digital marketing agency, emphasizes the importance of identifying goals and devising a macro-level marketing strategy that aligns with those...
PR, Content and Comms Strategy with Kristin Hege
Kristin Hege is an experienced public relations professional who joined us on the Content Matters podcast to talk about the evolving public relations industry.