Effective Web Experiences Pt. 1: Goal-based Strategy and Intelligent Content

Web management is a strange alchemy. To make gold you need to blend art and science, mix with hard work and a handful of insightful strategy. In this web series we will cover eleven key...

Barb Mosher Zinck | December 19, 2016

Managing Multilingual Content: Versions v. Clones & Translation

Did you know that a visitor is more likely to stay twice as long on your website if it's in their language? Or that they are four times more likely to purchase if website content is in...

Barb Mosher Zinck | October 21, 2016

Do You Want Your Content to Live in an Apartment or a House: Understanding SaaS Models

Software as a Service, or SaaS, is a great approach for web content management. It provides all the functionality of a traditional on premises Web CMS without the overhead of purchasing...

Barb Mosher Zinck | October 14, 2016

Five Years of Web Experience Innovation: Ingeniux User Conference 2016 Recap

2016 marked the fifth anniversary of our annual user conference. For five years, we’ve gathered our valued community of customers and partners in Seattle, WA for three days of learning,...

Riley Edmunds | October 12, 2016

Community: Value to Customers and the Business

Communities are a great way for companies to engage with and share information with their customers. These types of communities are owned and managed by the brand. They are about building...

Barb Mosher Zinck | October 11, 2016

Cloud-Based Content Management on the Rise for Higher Education

In a recent report by Technavio, a market research company based out of the UK, they forecase that the global cloud-based content management market for higher education is expected to see a...

Barb Mosher Zinck | September 9, 2016

Keynote Interview: Derek Featherstone

Derek Featherstone will present a keynote presentation Friday morning at the Ingeniux User Conference 2016. Derek is the team leader at Simply Accessible, and is an internationally known...

Riley Edmunds | August 25, 2016

Time for an Accessibility Check Up - And Action!

Recently, there has been a surge of interest in ensuring your web presence is accessible. Especially in a university or college setting, we must provide an experience online, regardless of...

Barb Mosher Zinck | August 22, 2016

5 KPIs for Your Website

There are dozens of metrics you can track and report on that give you clues as to how your site is performing. But what metrics give you the most information? What metrics help you...

Barb Mosher Zinck | August 9, 2016

7 Reasons to Travel to Seattle for the 5th Annual Ingeniux User Conference

This year marks the 5th anniversary of the Ingeniux User Conference. As we put together programming and event details, we want to take a moment to highlight one special attraction for this...

Riley Edmunds | August 1, 2016

The Perfect Customer Support Portal (From the Customer's Perspective)

Customer support portals can help streamline customer service programs - as long as you implement them the right way. The only way to get the answers you need is to ask the right questions...

Barb Mosher Zinck | July 22, 2016

4 Differences Between B2B and B2C Marketing

Both B2B and B2C are about building relationships, but how you do that and how you maintain the relationship can be different. Many people think that the only diffrence between the two is...

Barb Mosher Zinck | May 31, 2016
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