How Mobile Should Fit in Your Digital Experience Strategy
Should you have a mobile-first digital experience strategy? It’s the question many marketers think about as mobile device usage continues to increase across the world, and Google continues...
Q&A with Robert Rose: The Need for Today’s Content Management Systems to Support Intelligent Content
In part two of our Q&A with Robert Rose, we discuss the state of content management and whether it’s ready to support an intelligent content approach. Marketers today face a dilemma. They...
Three Ways to Make Your Content More Relevant
Contextual, relevant experiences are the name of the game these days. Whether you are creating content for your website or some type of printed document, you're going to want the ability to...
Q&A with Robert Rose: Modern Marketing and Intelligent Content Delivery
Marketers today face a dilemma. They are responsible for delivering a great deal of engaging content to a wide variety of channels, but they aren't necessarily given the time, resources and...
Headless CMS: A Simple Way to Power Web and Mobile Apps
When it comes to content management, sometimes less is more. While many CMS solutions have taken the “Web Experience in a Box” approach, building more and more functionality for content...
How to Manage Structured Content When You Use Salesforce Communities
You've made the investment in Salesforce, it's backed by management and the money has been spent. You are committed to using Salesforce as the platform for your Customer Service portal...
Introducing the Ingeniux Platform Overview Guide for Higher Education
Selecting the right content management system to support your web experience is not a task to take on lightly. From building and integrating a Campus Directory and Course Catalog to...
How Continuous Delivery Can Improve the Customer Experience
Keeping up with the competition and the demands of your customers requires constantly enhancing and improving your website or web application experience. But traditional approaches to...
5 Reasons to Attend the NEW Ingeniux User Conference in 2017
Over the past few months we’ve been working on putting together the program for the 2017 Ingeniux User Conference. Our goal this year was to make 2017 really stand out by bringing in great...
Building Effective Web Experiences: It's an Ongoing Process
Your website is more than just a pretty face for your company, products and services. It is a critical channel, often the primary channel, to engage with customers and prospects and help...
Effective Web Experiences Pt. 10: Analytics
Web analytics measure, track, and report on website usage, including pages viewed, time on site, entry and exit pages, conversions and more. The information your analytics provide can be...
Effective Web Experiences Pt. 9: Performance
Website performance is something many marketers don't think about as much as they do design and content, but it is equally important to the user experience. Website performance looks at how...