A Road Map for Revolutionaries
Content managers of the world, unite! It’s time to revolutionize the way we manage and deliver content by shifting to a holistic, Agile approach. Here is the road map you’ll need to make it...
The Blind Men and the Elephant – The New Enterprise-Wide Content Imperative
Part four of the Shift series focuses on why you need to rethink the entire customer experience and plan for a multi- or omnichannel delivery strategy and how the new Content Stack will...
Tom Treanor Discusses Marketing and the Customer Data Platform (CDP)
The Customer Data Platform (CDP) helps companies build a complete view of their customers, uniting intiiatives across sales, marketing, and customer experience. We sat down with Tom...
Four Best Practices EDU Web Teams Can Learn from the New Ingeniux Website
The new Ingeniux corporate website has more than good looks. It showcases many best practices for web management and conversion management. Here are four web management best practices that...
The Seven Pillars of Agile Experience
In part three of our series about the paradigm shift from web experience management to agile content we looks at the seven pillars of digital experience, how they are evolving, and how they...
How JavaScript Blew Up the CMS Industry & Started the Agile Content Revolution
Part two of the Shift series looks at the impact of the evolution of javascript, the creation of highly customized front-ends, and the introduction of headless and hybrid content management.
When the Levee Breaks: The Paradigm Shift from Web Experience to Agile Content
The shift is here. For years CMS vendors have been building monolithic platforms to deliver web experiences. But now the CMS and digital experience are going agile. This revolutionary...
Making Admitted Students Stick in a Pandemic
COVID-19 has forced higher education institutions to drastically change in a short period of time and raises many questions about what next year will look like for incoming freshmen.
Randy Frisch on the Renewed Focus on Content Experiences
Randy Frisch is the co-founder and CMO of Uberflip, a content experience platform. He joined us on the podcast to talk about marketing during the COVID-19 pandemic - how it has and hasn't...
How Higher Ed Can Manage Content in the Best of Times to the Worst of Times
If you are involved in communications at a higher education institution you have probably sat in meetings as a result of an emergency on campus. Usually, the topic is a natural disaster...
Content in a Time of Crisis
In times of crisis, content is mission critical. You must deliver and update information to your customers and employees in real-time, across multiple channels. It's a new game. Content is...
How to Build a Rocking Content Operations Team
How do you build a content operations team? In this article, we outline the job roles involved in a content operations team and what they'll need to do to coordinate, collaborate and...